Portfolio
Visual proof of the work
Finished videos, email and print pieces, and identity work.
Click anything to see it full size.
Video
Finished videos & interviews
Franchising: Meet the Team
Interview piece for GSC's franchise development arm. Prospective owners meet who is behind the brand before they get on a call.
Sunlution Paid Ads
Ad spot for Sunlution, a Texas solar and battery brand. Produced and cut for paid campaigns running on Google and Meta.
The Power Hand
Conference-opening hype video for GSC's annual franchisee gathering. One job: get a room of owners on their feet.
Email & print
Email & print pieces
Power Up Christmas Emails
Holiday install promotion for Generator Supercenter. Four emails, one offer, each send coming at the audience from a different angle so the campaign stayed fresh across the full run.
Power Up Christmas Emails
Four-touchpoint holiday install promotion for GSC. Same offer, four angles, so the campaign stayed fresh across the run.
Perfect Palapas Print Collateral
Sales folder and print materials for a Houston outdoor living brand. Designed to hold their own in the hands of a homeowner comparing quotes.
Perfect Palapas
Sales folder and print suite for a Houston outdoor living brand. Built to hold its own with a homeowner comparing quotes.
GSC 20-Year Sales Folder
Print sales material marking Generator Supercenter's 20th year. The piece sales teams leave behind after an in-home consultation.
GSC 20-Year Sales Folder
Leave-behind sales folder marking GSC's 20th year. The piece that stays on the kitchen table after a consultation.
Logos
Identity work
Freedom Month Campaign Identity
Campaign logo for Freedom Month, GSC's month-long summer promotion. One mark, carried across paid ads, email, and web in every participating market.
Freedom Month
Campaign identity for Freedom Month, GSC's month-long summer promo. One mark carried across paid, email, and web.
Distilling Success Gala
Event identity for a franchisee gala in Nashville. A one-night brand that had to feel like an occasion.
Distilling Success Gala
Event identity for a franchisee gala in Nashville, TN. A one-night brand that still had to feel like an occasion.
OPUS Window Cleaning
Logo for a Houston home services brand. Clean and simple, the way a window cleaning company's mark should be.
OPUS Window Cleaning
Logo for a Houston home services brand. Clean and simple, the way a window cleaning company's mark ought to be.
Go deeper
The systems behind the work
These pieces are the output. The case studies cover what was behind them: the gap, the system I built to fill it, and what happened next.
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